AI VISIBILITY SERVICES FOR BUSINESSES

Become the business
AI recommends.

Your Customers Use AI to Search.


Make Sure They Find You with AI SEO.

Signal Sync™ finds outdated, conflicting,

and unclear information across your

website and online presence,

then shows you what to fix first.

Start Your $297 Audit

People are asking AI who to hire.

Your customers are using ChatGPT, Google AI Mode,

Gemini, Perplexity, and Claude

to research services and get recommendations.

Traditional Search > Pages of links to review.

AI-Assisted Search > A direct answer or short list.

Learn How AI Visibility Works

AI systems may also encounter your Google profile,

social pages, directories, reviews, articles,

interviews, and professional listings.

Signal Sync™ looks at the full picture.

Your website is only one part of the story.

BRANDED SEARCH

VS RECOMMENDATION SEARCH

The difference between being found by name

and being chosen from a shortlist of AI Answers

Signal Sync™ helps make your business information clearer, more consistent, and

easier to verify before AI builds the answer

Start with the $297 AI Visibility Audit.

I review how your business appears

across your website,

Google Business Profile, social platforms,

directories, and relevant third-party sources.

See the full picture

Find out what people and AI systems can currently find.

Find the conflicts

Identify outdated, unclear, missing, or inconsistent information.

Know what comes next

Receive a prioritized plan based on what needs attention first.

Book Your Signal Sync™ Audit

How Signal Sync™ Works

  • Part 1: Audit Process

    HOW SIGNAL SYNC™ WORKS

    Start with the audit. Build from what your business actually needs.

    Signal Sync™ begins by finding the gaps across your online presence, then turns those findings into a structured implementation plan.

  • Find Gaps

    The audit uncovers outdated information, conflicting details, unclear service messaging, weak trust signals, and visibility issues across your online presence.

  • Prioritize

    Audit Findings. Not every gap matters equally.

    I organize the findings so you know what should be corrected first, what can wait, and what will make the biggest difference. From there, we move into the right level of support for your business.

  • Part 2: Implement Process

    THE 6 SIGNAL SYNC™ PILLARS

    The framework behind implementation

    These six pillars guide how your website and online presence are strengthened for clearer visibility, stronger trust, and better AI understanding.

  • 1. Website Clarity

    Your website should quickly explain what you do, who you help, where you serve, and why someone should trust you.

  • 2. AI Visibility Language

    Your content should use clear, aligned wording that helps AI systems understand your services without making your brand sound generic.

  • 3. Trust Signals

    Your online presence should show real experience, proof, authority, reviews, service details, and credibility.

  • 4. Extractability

    Your most important information should be easy for AI systems to read, pull, summarize, and connect back to your business.

  • 5. Voice Alignment

    Your content should still sound like your business. Clear structure should strengthen your voice, not flatten it. Syncing to the rhythm of AI should not mean handing your brand voice over to the bots. Your story matters.

  • 6. Visibility Structure

    Your pages, FAQs, links, Google Business Profile, and supporting content should work together instead of feeling disconnected.

I’m Brianna Sybesma,

founder of Unsalted Innovations, LLC

and creator of Signal Sync™


I bring more than 10 years of marketing experience
to website strategy, brand clarity, and AI visibility.

Our work is rooted in humane technology. We use AI and digital strategy as tools for clarity, connection, and trust. We do not use them as replacements for real relationships or honest communication.
We help businesses align with the way people search and make decisions in this AI era while keeping the human heart of the business intact.

Learn More About Us

What stronger visibility can look like

Friendly Neighborhood Plumber

came to me for more than a website redesign.

The goal was to make the business easier for homeowners,

Google, and AI search systems to understand

through clearer service pages, stronger local positioning,

better website structure, trust signals, and AI-readable content.

SIGNAL SYNC™ CASE STUDY

Results after one month

+447%
Active users

+146%
Website views

+253%
Sessions

+40%
Organic search sessions

Early results measured one month after implementation. AI visibility, SEO, and local authority continue to build over time.
View the Full Case Study

Frequently Asked Questions

  • AI visibility is how clearly your business can be understood, verified, and surfaced in AI-generated answers and recommendation searches.

    It is influenced by things like clear service information, consistent business details, trust signals, website structure, and third-party mentions. Your current homepage already defines AI visibility around clarity, structure, and recommendation readiness.

  • Signal Sync™ is my AI Visibility Alignment method for helping businesses become clearer, more consistent, and easier for people and AI systems to understand online.

    It looks at how your website, services, brand voice, trust signals, and broader online presence work together.

  • Traditional SEO focuses on helping your website rank in search results.

    AI visibility works alongside SEO by strengthening the information AI systems use when they are summarizing businesses, comparing options, or answering questions about who may be a good fit for a service.

  • If you are unsure what your business needs, start with the $297 Signal Sync™ AI Visibility Audit.

    The audit gives us a clear starting point by identifying visibility gaps, unclear messaging, trust issues, and areas that need attention before implementation. Your current site already positions the audit as the best first step when someone does not know where their website or online presence stands.

  • The audit reviews your website and broader online presence to find outdated, unclear, missing, or inconsistent information.

    That can include your website, Google Business Profile, social profiles, directories, service descriptions, trust signals, metadata, schema opportunities, and other places your business appears online.

  • I review the findings, organize the visibility gaps by priority, and help determine what should be addressed first.

    Some businesses begin with the most important corrections. Others move into a larger website and AI visibility implementation based on what the audit uncovers.

  • Yes. Website design and restructuring are part of my Website + AI Visibility services.

    These projects can include homepage and service-page restructuring, FAQs, trust signals, internal linking, metadata, schema, AI visibility language, and other website improvements based on what your business needs.

  • Yes. Unsalted Innovations offers Signal Sync™ Social Alignment Services for businesses that want their social content connected to their website, services, trust signals, brand voice, and overall AI visibility strategy.

    Services can include profile alignment, content strategy, captions, branded posts, reel scripts, and ongoing social media management depending on the level of support your business needs.

  • Yes. Unsalted Innovations offers Signal Sync™ Brand Identity Alignment for new businesses, rebrands, and businesses that need clearer positioning before building out their website and visibility strategy.

    Branding services can include strategy, positioning, audience clarity, messaging, brand voice, visual identity, logo systems, and a complete brand identity foundation.

  • Yes. Unsalted Innovations is based in Knoxville, Tennessee and works with businesses across the United States.