What’s Included in an Annual Strategic Marketing Planner:

Market and Audience Analysis

• Market Research Summary: A snapshot of current industry trends, competitor analysis, and potential growth opportunities.

• Target Audience Profiles: Detailed personas, including demographics, psychographics, needs, and pain points, for each core audience segment.

• Competitive Positioning: Key differentiators and positioning strategies based on competitors’ strengths and weaknesses.

Marketing Goals and KPIs

• Annual Goals: Clear, measurable objectives aligned with the company’s broader business goals (e.g., increase brand awareness, drive sales, build engagement).

• Quarterly KPIs: Metrics to track progress, with quarterly benchmarks for measuring the effectiveness of marketing efforts.

Content Strategy and Editorial Calendar

• Content Pillars: Core themes or categories for content throughout the year (e.g., educational, inspirational, promotional) to maintain consistency.

• Monthly/Quarterly Content Topics: Suggestions for specific topics, campaigns, and seasonal content tailored to the audience and goals.

• Editorial Calendar: A month-by-month calendar that includes content ideas, post frequency, and publication dates for each marketing channel.

Channel-Specific Strategies

• Social Media Strategy: Platform-specific tactics, content types, posting schedules, and engagement strategies for each relevant platform.

• Email Marketing Strategy: Outline of monthly newsletters, product updates, promotional emails, and automated sequences with key messages and CTAs.

• Content Marketing Strategy: Plans for blogs, videos, webinars, or other long-form content, including distribution channels and repurposing ideas.

• Advertising Strategy: Overview of annual ad campaigns (social media ads, Google ads, etc.), with budget estimates and targeted audience segments.

Campaign Planning

• Seasonal and Promotional Campaigns: Annual timeline for major campaigns (e.g., holiday promotions, product launches, sales) with key dates and goals.

• Campaign Themes and Messaging: Suggestions for core messaging, visuals, and offers to keep each campaign aligned with the brand’s voice.

• Cross-Channel Integration: Guidelines for integrating campaigns across social media, email, website, and paid ads to maximize reach and impact.

Budget and Resource Allocation

• Annual Budget Overview: Allocations by channel (social media, content marketing, advertising) and campaign, including estimated costs.

• Resource Planning: Outline of any additional resources needed, such as freelancers, tools, or software, with estimated costs.

Measurement and Analytics Framework

• Performance Tracking: Tools and methods for tracking marketing activities, including how to set up analytics for various channels (Google Analytics, social media insights).

• Quarterly Review and Optimization: Suggested process for quarterly reviews to assess what’s working, identify areas for improvement, and adjust the plan accordingly.

• Reporting Templates: Templates for monthly and quarterly reporting, highlighting KPIs, achievements, and adjustments.

Implementation Support (Optional)

• Strategy Kickoff Call: Initial call to discuss the plan in detail, answer questions, and align expectations.

• Quarterly Check-Ins: Regular calls or meetings to review progress, adjust goals, and update strategy as needed.

• Consulting Hours: Additional consulting hours each month or quarter for ongoing support.

$2,000

An Annual Strategic Marketing Planner provides a year-long roadmap for a brand’s marketing activities, ensuring that all efforts are aligned with overarching goals and optimized for results. This planner is ideal for businesses wanting to organize and execute a cohesive marketing strategy that drives growth and engagement across multiple channels.